Property Market Research & Feasibility Studies
In the current world of real estate and property development post-pandemic, this industry has become more competitive as house buyers and investors have become more knowledgeable and selective in making their purchases. Like an entrepreneur, property developers need to be up to date on the latest development trends, be aware of what their close competitors are doing as well as exploring and capturing new markets by understanding the unique needs of each niche market. That is why the need for proper market research and feasibility studies are felt to be more urgent than ever before as information becomes extremely crucial when it comes to making timely, educated, and profitable business decisions.
On the contrary, by not investing enough time and resources into conducting proper market research and feasibility studies may lead to companies making uneducated decisions which can lead to potential huge losses and other problems throughout the planning stages and development period. The role and conduct of proper market research and feasibility studies in real estate is critical to the success or failure of the development. It should be considered as a prerequisite to any development project if you want to ensure that it’s a successful one.
In the upcoming one-day workshop organized by REHDA Institute, participants will have an opportunity to understand the importance and steps involved in conducting market research for property development, what information or data to look for, analysing the market, identifying risks and opportunities, financial feasibility studies, among others. The speakers will also look into covering other relevant methods, strategies and approaches used in the feasibility studies during the one-day event.
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