During the pandemic and post pandemic period, a lot of Malaysian property developers have recorded lower sales throughout 2020 but saw some slight improvements towards the end of 2020 due to incentives announced by the government under its Home Ownership Campaign (HOC) 2020. However, earlier this year, MIDF Amanah Investment Bank Bhd Research (MIDF Research) cautioned that property sales may turn weaker in 2021 as buyers’ sentiment will still be affected by the uncertain economic outlook as a result of the re-imposition of various Movement Control Order (MCO) restrictions on several states following a resurgence in Covid-19 cases in Malaysia. On top of that, the property market is still seeing overhang or oversupply in various major states.
Despite all that, developers will still need to continue engaging with potential buyers by carrying on promoting, engaging and wooing buyers about their upcoming products even during periods of movement restrictions. Developers will need to reinvent themselves by adapting to new ways of doing business after surviving arguably one of the toughest years in recent history. As for now, developers should start focusing on is to find unique avenues to push sales and clear their existing inventories as well as fine-tune their marketing strategies in ways that can be very tempting for the potential house buyers to purchase the property.
At the upcoming Property Developers’ Sales Summit 2021, listen to experienced industry experts as they provide you with various insights and valuable strategies on how to effectively sell your properties in this challenging market conditions as well as understand what the buyers are actually looking for when they want to purchase their property. Join us on 16 NOVEMBER 2021 at New World Petaling Jaya Hotel and embark on a new and exciting journey to ultimately hit your sales target!
– Post Covid: Road to 100 million sales per month in 2021
– How do you get unstuck from low loan approval rates by buyers?
– Secure genuine and qualified buyers to purchase your properties
– Strategies to achieve 50-70% sales status in the first 3-6 months of project launch
– Utilizing the latest property technology to reduce development risks and overheads
– BONUS: 20 post-Covid trends to be taken into account in order to sell out your development
STAY TUNED FOR MORE INFORMATION!