Have you ever wondered why the media have all the unfair advantage over you? Company executives/leaders in senior management, even if they are not spokespersons, should not be ignorant of the news media. They should have at least some basic knowledge of media skills to be a part of their corporate and business skills because of the senior positions they are in. Though the media can be challenging to work with, but with the right skills and knowledge, you can take control and dictate what is written about your company.

The upcoming seminar is designed to equip corporate communication and marketing professionals with the necessary media skills to handle journalists and the media in any situation. The training will cover important topics such as how to handle sudden approaches by journalists, taking control of interviews and press conferences, managing and overcoming a media crisis, and preventing corporate reputation risks posed by news and social media.

Senior management should also attend as they may be approached by journalists at any time, and having basic media knowledge can help them avoid putting themselves and their companies in a difficult position. The seminar-workshop format will provide hands-on learning and ensure participants leave with practical skills that can be applied in the workplace.